We all love a good discount. There's no doubt that seeing a crossed-out sticker with a lower price gives you instant satisfaction. Buying "more for less" seems like a win, at first.
But when it comes to sustainable fashion , sales aren't as simple as they seem. In fact, they hide an awkward question worth asking:
If a garment can be sold for half price, does that mean its original price was inflated?
The difference between sales in fast fashion and sustainable fashion
In fast fashion: discounts are planned from the start
Large low-cost fashion chains incorporate discounts into their pricing strategy from the moment they design a garment. They produce huge quantities at minimal costs, with inflated margins, knowing they will later apply aggressive discounts to continue selling.
Everything is designed to move large volumes and rotate collections as quickly as possible. Sales are no exception; they're the norm.
In sustainable fashion: prices reflect real value
At Greener and many brands committed to sustainability, the price of a garment is designed to be fair from the start . It includes:
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A worthy payment to the people who made it.
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Certified and environmentally friendly materials.
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Small-scale production, without excess stock or waste.
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Clean and responsible processes.
There's no inflated margin. There's transparency.
When discounts generate unnecessary consumption
Another problem with sales—especially the most aggressive ones—is that they encourage impulse buying , not buying out of necessity. People buy because it's cheap, not because they need it.
This fuels the cycle of overconsumption and goes against the basic principle of sustainability: consume less and better .
The Greener Model: Fair Prices All Year Round
At Greener, we believe in a different way of doing things. That's why:
✅ We don't inflate prices and then lower them.
✅ We don't make more than we can meaningfully sell.
✅ We do not promote impulse buying.
✅ And we don't apply discounts that undermine the product's real value or the work of those who make it possible.
Our commitment is to maintain fair and honest prices every day of the year . So you don't have to wait for Black Friday or seasonal sales to dress consciously.
Ethical promotions, yes. Pointless sales, no.
That's not to say you'll never find special offers or perks at Greener. But when we do, we do it carefully:
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To unveil a new collection.
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To provide fair access to those who truly value our garments.
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To facilitate a conscious, non-hasty purchase.
- So that those people who haven't tried us can get to know us.
Discover fair prices all year round here.