One of the most common questions when talking about sustainable fashion is whether it truly has a tangible impact on the environment and society. For many, this lack of certainty can become a barrier to making responsible choices. However, analyzing the benefits of sustainable fashion shows that every choice counts.
The Environmental Impact of Fast Fashion
The fashion industry is responsible for approximately 10% of global carbon emissions and consumes enormous amounts of water. Some key figures:
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Textile production: Generates chemical pollution that affects rivers and ecosystems.
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Clothing waste: Tons of clothing are discarded each year and take decades to degrade.
Sustainable fashion seeks to counteract these effects by reducing resource use, using less polluting processes, and, of course, combating garment waste through strategies such as reducing inventory, producing to order, reselling defective garments at a lower price, or recycling them for new collections.
How Does Sustainable Fashion Contribute?
Opting for sustainable clothing generates measurable positive changes:
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Emission reduction: Garments manufactured with ethical processes generate less CO2.
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Water conservation: Materials like organic cotton use up to 90% less water than conventional cotton.
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Supporting local communities: Promotes fair employment and safe working conditions.
How to Evaluate the Impact of a Brand?
It's important to do your research and ensure brands are truly responsible. Some helpful steps include:
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Recognized certifications: Look for seals like GOTS, Fair Wear, or B Corp.
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Transparency: Review impact reports and ethical practices on their website.
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Materials used: Prefer recycled, organic or biodegradable fibers .
Greener: Commitment and Tangible Results
At Greener, we share our impact so every customer can understand how they're contributing. From purifying materials to ethical processes, our garments are designed to make a real difference. Discover how we're transforming the industry and how you can be part of the change here .