When summer arrives, the pace of the world changes. The days get longer, we slow down, we seek rest, lightness, and calm. But, ironically, it's precisely then that fast fashion hits the accelerator .
New collections every week. Aggressive sales. Eye-catching pieces designed for a single wear, for a photo op, for a moment.
But have you ever wondered what's behind that speed?
Every second, a truckload of clothes is thrown away
According to data from the Ellen MacArthur Foundation, the equivalent of a truckload of clothing is burned or discarded every second in the world.
Many of these garments have barely been worn once or twice. Some have never even been worn for the first time. Others tear, fade, or lose their shape after just one wash.
This throwaway system not only depletes natural resources , it also disconnects people from their clothing , making it disposable.
In response to this, a movement is born that gives us back control and meaning: slow fashion .
What is slow fashion?
Slow fashion is a more conscious way of relating to clothing. It's not just about dressing differently, but also about thinking differently .
Its key principles:
Buy less, but better
Choose with intention. Invest in clothes you'll actually wear and enjoy.
Opt for quality, durability and ethics
Value not only how a garment looks, but how it was made, by whom, and with what impact.
Dress in a versatile way
Slow fashion focuses on timeless, combinable designs that stand the test of time and trends.
See clothes as an investment, not as waste
A quality garment isn't thrown away at the end of the season. It's repaired, inherited, stored. It's loved.
And why does it matter especially in summer?
Summer is one of the times of year with the most textile consumption .
Between vacations, festivals, sales, and changing weather, many people buy more than they really need. Most of these purchases are impulsive, and they end up creating more waste than memories.
In addition, summer clothes are often made from synthetic materials that do not allow breathability, degrade quickly, and often cannot be recycled.
Eating slowly in the summer is almost an act of rebellion. And also an act of self-care.
Greener's commitment to slow fashion
At Greener , slow fashion isn't a slogan. It's our starting point :
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We design without rushing , thinking about how each garment will feel and evolve.
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We don't follow seasons , we create timeless basics that you can wear today, next summer, or 5 years from now.
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We calculate the impact of each collection , choosing responsible materials, clean processes and avoiding overstock.
Every garment has a purpose. Every detail is designed to last, to accompany, to care for.
This summer, make room for what truly matters.
Take advantage of the break that the heat brings to review your wardrobe, reconnect with your style and choose clothes that align with who you are .
Slow fashion isn't about being perfect. It's about doing the best you can with what you have. It's about stopping impulse buying and starting to buy with purpose. It's about choosing clothes that not only look good, but also feel good —for your body, your mind, and your planet.
Discover fashion designed to stay
Enter our collection and discover the timeless, sustainable, and versatile garments we've created to accompany you for many more summers.
Make summer a time for calm choices.
Fashion that breathes with you starts here.